Hi guys, wondering if someone can shed light on this for me...

I've created my campaign, it's active and is set to display in English in the UK, Ireland, Spain & Portugal with specific keywords "xyz" but after a day my impressions are still at zero.

Any suggestions as to why...? What am I missing...?

Are you using search or content network?

Maybe your ads don't comply with editorial guidelines. Or your CPCs are just to small...

Thanks for responding Nika

CPC is double my competitors and I've got the ad in search results and also AdSense users.

Any other ideas what might be at fault here...?