Cost Per Click

**bdg1115** · 02-26-2009, 02:10 PM

I have Google adwords set up for a few of my sites. One, which gets a lot of traffic, and the others not so much. Two of the sites I have the same key words plugged into it, but one has a higher cost per click. Why is that?

**chrishirst** · 02-26-2009, 03:12 PM

both the CTR and the quality score affect the CPC.

**zeruel** · 02-26-2009, 10:57 PM

Quote:

Originally Posted by chrishirst

both the CTR and the quality score affect the CPC.

Exactly. Also, Page Impression plays a good role as well with the CPC.

**bdg1115** · 02-27-2009, 12:46 PM

Quote:

Originally Posted by chrishirst

both the CTR and the quality score affect the CPC.

Quality? Like of the website? If there is a more appealing website its more expensive then the other?

**chrishirst** · 02-27-2009, 04:28 PM

Actually the better the quality of the landing page the lower the click cost is.

Read through this -> http://www.webmaster-talk.com/google...about-top.html