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Hi There,
Can someone please explain how the average position works in Adwords? My average position is between 1.2 - 30 on my set of keywords. What can I do to increase my position without it costing me a fortune? The keywords im using are fairly competitive, however my site is highly relative. Should I start by:
Developing 2 ads, running them in equal rotation & making sure the main keyword is the heading of each. Also structure the ad so that its more relevant?
Revising the copy of the landing page so that includes more relative keywords?
How does google score how relative an ad is? From what I understand how google "actually" does this isn't comman knoweldge, so what can I do to improve my quality score.
Can somone also recomend a good resource for developing adwords campaigns? ie good blogs, books etc.
Thanks
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