I have been working with google apps for years.... but recently, I've been needing to get my website more noticed. (No Surprise) So, before I jump right in to adwords, I'd like to ask a few questions?

Question 1: How much cheaper is your PPC Campaign if your CTR is higher?

Question 2: What is an appropriate price for [PER CLICK] with clickbank affiliate links?

Question 3: Does the wording of the ad effect the CTR as much as the ad's placement?

THANKS!

Answers:

1 somewhere between a little bit and a lot.

2 somewhere between a few pence and several pounds

3 it can do.