Ok, so I'm kind of tired of searching through posts and other places and either not finding what I want or not knowing if I can trust what I find, so I'll just ask. Where is a good article or such that will introduce someone to adsense who pretty much knows nothing to begin with.

Need help with AdSense or Adwords?

Adwords is used if you want to advertise on another website or though the google search engine. This is were you pay Google either per click or per impression depending on what you choose. You can also bid on keywords so your advertisement will show when someone searches for a keyword on a website.


Adsense is used if you want to make money from your website by placing google's ad's on your pages. You then are paid either per click or cpm basis depending on your site and traffic.

Ok, thanks, but maybe I should clarify what I meant. I have read several places that you should do research about adwords because if you don't know what you are getting into you can lose lots of money fast. So, I just wanted to figure out what I was getting into, starting with the beginning.

Depends on what area you want to attack. It's an incredibly saturated area now and adwords has been getting less and less noob friendly. So it's really hard for beginners to really get going without a lot of trial and error that I personally can't afford.

First and foremost, keyword research. Make sure you utilize broad match only when necessary and phrase match/exact match more often. Also, consider negative keywords.

There are other factors, including landing page optimization, AB testing, and more.

Google has a great starter guide on getting the most out of AdWords. It really isn't a bad place to start: http://www.google.com/adwords/learningcenter/index.html

Ok, thank you very much. I'll give that a try.

Hi,

You said you were fed up of searching the threads for help and tips, so here's a whole bunch of tips in one place. Enjoy.

Understand the link between keywords, your ads and your website.

This is the golden rule for Adwords.

Google is all about relevancy.

Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.

Keep this rule at the front of your mind when you set up your campaigns.

Avoid Broad Searches

When you set up your keywords for Google Adwords, the default setting is Broad Match.

What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words, whether they appear together, are plurals, etc.

As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords

used shoes
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes

As you can see this can give quite a few matches that may not be relevant to your website.

You should avoid broad searches and target you keywords with phrased and exact matches.

A phrased match is one where the keywords will only match if they are used in the exact sequence of your keyword. You enter a phrased keyword by putting quotes “” around your keyword.

So for our example, if I used “used shoes” then

used shoes
used shoes shop

would match but

used horse shoes
shoes used in modern dance
new and not used shoes

would not.

An exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search. You enter an exact keyword by putting a square bracket [] around your keyword.

So for our example, if I used [used shoes] then

used shoes

would match but

used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes

would not.


Avoid using the Content network.


You can set up your campaigns so that you ads appear on both Google’s search network and its content network.

The content network consists of websites that allow Google ads to appear.

I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.

Only advertise to locations that it makes sense to.


When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.

Pick the times you want your adverts to appear


You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening, then those are the times you should be setting your ads to appear.

Organise your ad groups and campaigns


One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make.

Before you start using Adwords, I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.

What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively.

This is only a guideline though. I’ve actually had an adgroup with only one keyword and it performed wonderfully.


Use Landing Pages


So many people make the serious mistake of sending their visitors to their home page when they click on their ads.

You really want to send then directly to the page that is relevant to the ad you are running.

So for example, if you have an online clothes shop then for any adverts you are running for men’s gloves, you really want to send them directly to the page for men’s gloves.

So, don’t use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you don’t have a page that is relevant to the advert, then why are you running that advert!

Use more that one Advert and TEST!


Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.

However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.

To get a basic idea, use their learning center. After that, when you want to move to advanced things, start reading forums like this one, you'll find a lot of useful information.

Then you'll be able which article was good or not for you

Good luck

Originally Posted by smashking

Ok, so I'm kind of tired of searching through posts and other places and either not finding what I want or not knowing if I can trust what I find, so I'll just ask. Where is a good article or such that will introduce someone to adsense who pretty much knows nothing to begin with.

You meant to say adwords right. This is a adwords forum. I read a rocking report on how to use a 2 cent keyword and bag a profit of almost 100 folds.

This is the reason i have it in my signature. Otherwise you can learn a lot of things in this forum and in google adwords help center. Hope this helps

Hi! I'm not good in adwords, I just heard that you should choose the right keyword to be successful on that or else you might find yourself spending money for nothing.

Hi,
Thanks for this information.