Hi guys

I have recently started using adwords again, after a long break, it seems to have changed so much since i last used it so many different options very impressive.

Anyone got any simple tips to take note of ?

Woc

Does this help?

Understand the link between keywords, your ads and your website.

This is the golden rule for Adwords.

Google is all about relevancy.

Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.

Keep this rule at the front of your mind when you set up your campaigns.

Avoid Broad Searches

When you set up your keywords for Google Adwords, the default setting is Broad Match.

What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words, whether they appear together, are plurals, etc.

As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords

used shoes
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes

As you can see this can give quite a few matches that may not be relevant to your website.

You should avoid broad searches and target you keywords with phrased and exact matches.

A phrased match is one where the keywords will only match if they are used in the exact sequence of your keyword. You enter a phrased keyword by putting quotes “” around your keyword.

So for our example, if I used “used shoes” then

used shoes
used shoes shop

would match but

used horse shoes
shoes used in modern dance
new and not used shoes

would not.

An exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search. You enter an exact keyword by putting a square bracket [] around your keyword.

So for our example, if I used [used shoes] then

used shoes

would match but

used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes

would not.


Avoid using the Content network.


You can set up your campaigns so that you ads appear on both Google’s search network and its content network.

The content network consists of websites that allow Google ads to appear.

I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.

Only advertise to locations that it makes sense to.


When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.

Pick the times you want your adverts to appear


You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening, then those are the times you should be setting your ads to appear.

Organise your ad groups and campaigns


One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make.

Before you start using Adwords, I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.

What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively.

This is only a guideline though. I’ve actually had an adgroup with only one keyword and it performed wonderfully.


Use Landing Pages


So many people make the serious mistake of sending their visitors to their home page when they click on their ads.

You really want to send then directly to the page that is relevant to the ad you are running.

So for example, if you have an online clothes shop then for any adverts you are running for men’s gloves, you really want to send them directly to the page for men’s gloves.

So, don’t use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you don’t have a page that is relevant to the advert, then why are you running that advert!

Use more that one Advert and TEST!


Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.

However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.

Cheers
Mike

Thanks for the tips, some handy info there !

Woc

Wow, Mike, great job!

Gr8 tips ..i liked it ..it is very usefull .thanks a lot ..

Great advice....does anyone have any experience with the success of Google tv ads....I saw that they offer this in adwords?

Just read your article on Beating Adwords after reading your post and its amazing. For newbies like me this information is like a gem mine. Keep up the good work.

mikesed, very good info!

mike this is great! thanks for sharing

thanks for the tips!

Thanks for this great tips mikesed.

Hi Mike,

Some great tips thank you, i spend about 500 stirling a month and i am now going to look at changing my ads.

Two questions please

1. Do you just insert the speech marks in the key word box do stop the broad searching?

2. Where can i change the time of day that the ads will run please? i have looked but i can t seem to find it.

Thanks in advance

mark

very good.

There are also a couple of tools that you can use as "campaign optimizer". It will give you recommendations.

If you are new, you can let Google ad word manage your bidding. You set up a budget and they try to get you as many clicks as possible for that budget. Once you get more confident, you can switch to preferred CPC, and then manual bidding.

Originally Posted by mjwilky

Hi Mike,

Some great tips thank you, i spend about 500 stirling a month and i am now going to look at changing my ads.

Two questions please

1. Do you just insert the speech marks in the key word box do stop the broad searching?

2. Where can i change the time of day that the ads will run please? i have looked but i can t seem to find it.

Thanks in advance

mark

1. Yes. instead of putting: used shoes put "used shoes"

2. Go to Campaign summary (on top of the page, in the green bar)

then find the button edit settings (in the table, you will see: Pause - Resume - Delete - Edit settings)

In the settings: Scheduling and serving Ad scheduling:
Off. Ads running at all times.
Turn on ad scheduling

click on turn on ad scheduling and there you are.

Thanks that really helps.

So by doing the " in the key words this would also cut out negative clicks too?

Mark

Originally Posted by mjwilky

Thanks that really helps.

So by doing the " in the key words this would also cut out negative clicks too?

Mark

Yes. You also have a tool :edit negative keywords in the tool navigation menu

thanks for info.........

Nice tips Mike,

Thanks!

You are right Mike, In addition, several techniques are being used to have great ranking. Technically, you can use also like third party seo programs to have better page ranking.