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Briggidere is right. It's hard to know an exact amount. If you have a keyword-targeted Adwords campaign, at least it will tell you if your keywords are triggering your ad to be displayed. It also tells you what the minimum bid is for each of your keywords. However, even if your ad is not displayed on search result pages, it could very likely be displayed on the "content network". For example, I usually only bid 5-10 cents per click and I've discovered that I have more success on the "content network" than on the search result pages. Unfortunately, with the content network, there is no way to know which individual keywords are working better than others. Sometimes it's just a guessing game, but don't give up. Keep trying new things until you find a formula that works for your particular campaign.
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