Price for keywords?

**tiamaz** · 11-12-2007, 07:34 PM

Hi,
If you were trying to sell something over the internet.
Which is more effective?

1. Lots of low paying keywords.
2. Fewer high paying keywords.

I want to hear from Adwords users not Adsense users.

**vangogh** · 11-12-2007, 09:53 PM

I'd say it depends on which keywords were leading to more sales. I don't think it's one or the other. A better way to look at it is to set up your keywords and really measure how they perform. Not just the CTR and the cost per click, but how much money you make from each keyword.

As you identify keywords that lead to a positive ROI put more into them and as you find keywords that lead to a negative ROI stop using them unless you're bidding on the words for a reason other than the return.

It's not really about low paying or high paying keywords, but about finding keywords that make you money.

**tiamaz** · 11-13-2007, 08:16 AM

thanks

**IMCanuck** · 11-16-2007, 02:24 AM

Very specific keywords convert the best. Try getting on the first page, people usually visit you and competitors to compare, if you are buried in the results they may not put in the effort to find you again. You can get a good ROI from either low paying or high paying keywords and ROI is what it's about.

**mikesed** · 11-22-2007, 10:01 AM

I agree completely with Vangogh. What you need to focus on is conversions and your ROI.

If you haven't implemented conversion tracking yet in adwords then you should. Then watch your keywords to see which convert. Support the good ones, tweak or dump the poor ones.

**WebInvestors** · 01-19-2008, 05:00 AM

I always find that creating several different ad's, all with around 15 specific keywords and ensuring that your ad contains one word from all keywords is the best way.

By just blindly clicking add to hundreds of keywords is a sure fire way to throw your money down the drain!

**Kim@ASM** · 01-28-2008, 02:23 PM

I'd say whichever keywords are the most relevant to your business.

If you only sell red widgets, bidding on "red widgets" will bring you higher conversions than bidding on "widgets".

**lotsofluving** · 03-19-2008, 04:57 AM

Lots of low paying keywords. Make sure that your keywords are on point though!

**fitnfree** · 03-25-2008, 11:18 AM

I usually start out with low paying and slowly make pertinent changes as I see results. Lol...or get rid of the ad completely if it's a total bomb.

11-12-2007, 09:53 PM	#2 (permalink) Re: Price for keywords?
vangogh Post Impressionist Latest Blog Post: Welcome to Van SEO Design Posts: 8,048 Name: Steven Bradley Location: Boulder, Colorado Talkupation:	I'd say it depends on which keywords were leading to more sales. I don't think it's one or the other. A better way to look at it is to set up your keywords and really measure how they perform. Not just the CTR and the cost per click, but how much money you make from each keyword. As you identify keywords that lead to a positive ROI put more into them and as you find keywords that lead to a negative ROI stop using them unless you're bidding on the words for a reason other than the return. It's not really about low paying or high paying keywords, but about finding keywords that make you money. __________________ l Search Engine Friendly Web Design \| Van SEO Design l Tips On Marketing, SEO, Design, and Development \| TheVanBlog l Custom WordPress Themes

11-16-2007, 02:24 AM	#4 (permalink) Re: Price for keywords?
IMCanuck Novice Talker Posts: 8 Name: Rob Talkupation:	Very specific keywords convert the best. Try getting on the first page, people usually visit you and competitors to compare, if you are buried in the results they may not put in the effort to find you again. You can get a good ROI from either low paying or high paying keywords and ROI is what it's about. __________________ The Net's Best Adwords Guides Discount Inkjet Cartridges

11-22-2007, 10:01 AM	#5 (permalink) Re: Price for keywords?
mikesed Novice Talker Posts: 9 Name: Mike Talkupation:	I agree completely with Vangogh. What you need to focus on is conversions and your ROI. If you haven't implemented conversion tracking yet in adwords then you should. Then watch your keywords to see which convert. Support the good ones, tweak or dump the poor ones. __________________ Read my free guide to Beating Adwords. Pay less for clicks. Get more clicks. Get more customers.

01-19-2008, 05:00 AM	#6 (permalink) Re: Price for keywords?
WebInvestors Junior Talker Posts: 4 Talkupation:	I always find that creating several different ad's, all with around 15 specific keywords and ensuring that your ad contains one word from all keywords is the best way. By just blindly clicking add to hundreds of keywords is a sure fire way to throw your money down the drain! __________________ http://www.WebsiteInvestors.co.uk - Secure financial investment for your new or existing website

01-28-2008, 02:23 PM	#7 (permalink) Re: Price for keywords?
Kim@ASM Junior Talker Posts: 1 Talkupation:	I'd say whichever keywords are the most relevant to your business. If you only sell red widgets, bidding on "red widgets" will bring you higher conversions than bidding on "widgets". __________________ PPC Campaign Management

11-12-2007, 07:34 PM	#1 (permalink) Price for keywords?
tiamaz Novice Talker Posts: 12 Name: younes Talkupation:	Hi, If you were trying to sell something over the internet. Which is more effective? 1. Lots of low paying keywords. 2. Fewer high paying keywords. I want to hear from Adwords users not Adsense users.

11-13-2007, 08:16 AM	#3 (permalink) Re: Price for keywords?
tiamaz Novice Talker Posts: 12 Name: younes Talkupation:	thanks

03-19-2008, 04:57 AM	#8 (permalink) Re: Price for keywords?
lotsofluving Average Talker Posts: 24 Name: Anthony Agbro Location: Greenbelt, Maryland Talkupation:	Lots of low paying keywords. Make sure that your keywords are on point though! __________________ www.urlfreeze.com/AffiliateLinkracker/web_page_magic/

03-25-2008, 11:18 AM	#9 (permalink) Re: Price for keywords?
fitnfree Ultra Talker Latest Blog Post: Bananas in Caramel Sauce Posts: 361 Name: Jj Location: Wisconsin, USA Talkupation:	I usually start out with low paying and slowly make pertinent changes as I see results. Lol...or get rid of the ad completely if it's a total bomb. __________________