I tried to set up ads for our new site and with two exceptions (a $1 and a $5 bid) Google is demanding $10 a click for every ad I try to create.
I tried to create an ad for "clergy shirt" for this page ( http://www.catholicchurchsupply.com/...1779/index.htm) and Google's help desk person said the landing page isn't "quality" and to read the landing page quality guidelines.
After going through the whole doc I can't find anything that we aren't doing correctly according to Google's docs.
If you look at the other sites' landing pages that are advertising for the same phrase, you will see that ours is about the best of the lot if not the best. Some of the pages don't even mention clergy shirts! I don't believe for a minute that these people are paying $10 a click on a $40 item.
I also had heard that Google's "bot" will only look at a page you submit for an ad once a month even if you change the page or the ad. To verify this, I submitted an ad for a completely different keyword and landing page on a different topic and still was told that I had to bid $10 a click.
We tried about two dozen different ads and keywords on different landing pages with the same result every time.
Any suggestions? Is Google penalizing new advertisers and letting old ones skate on crappy landing pages? |
