Variations in adsense earnings

**sigmahotels** · 06-13-2007, 05:54 AM

What kind of variations do you see in your adsense earnings, for example my lowest daily earnings was USD 0.06 and my highest is USD 8.35, I used to find a pretty low spread, but recently I have seen much more variation in CTR and Earnings, I would be interested to know other peoples experiences, while adhering to googles ToS of course (ie don't post CTR, eCPM rates).

Another example though, if you divide my highest (daily) CTR by the lowest the figure is around 14, ie my highest daily CTR rate is 14 times my lowest, for eCPM the number is 93!

For averages, compare my highest CTR with the average CTR I get 2.42 (highest CTR divided by ave CTR) and for eCPM : 4.17

**Swinger** · 06-13-2007, 02:17 PM

That variation you mentioned is reasonable, and I have also experienced that before.

**davidshaw** · 06-13-2007, 08:11 PM

Am experiencing some variation!

**scorch** · 06-15-2007, 10:39 PM

I get that. But mostly my daily average is 0.02

I've gotten days that ive made almost 2 dollars

**Deusdies** · 06-16-2007, 04:23 PM

^^ OK, it's spam.

Well, my averages are about 3$ daily. However, yesterday the earnings were 0.5$, and the day before were 10$...You never know...

**webeteran** · 06-16-2007, 05:08 PM

Plus there is a huge variation from when you start using adsense to becoming more established and seeing that rate drop.