Numerous AdSense publishers have been receiving emails from Google the past couple of days stating that their use of their AdSense account is an unsuitable business model and that accounts would be disabled as of June 1st, giving publishers about two weeks notice to prepare for the loss of the AdSense accounts... and since it seems that arbitrage publishers are the ones receiving this account disabled email, to give those publisher enough time to shut down accounts or use an alternative source for their outgoing traffic.

http://www.jensense.com/archives/200...dsense_16.html

As much as I'd like to herald that post as a triumph, I don't think we can yet for two reasons:

1) A move like that should have been accompanied by the usual whining on the part of MFA site publishers about how Google is being unfair and how their sites don't deserve to be banned and how they provide a wonderful service with their spammy garbage and so on and so on.

2) It remains to be seen (although it could very well happen) whether a corresponding increase will be made in Adsense publisher earnings among those of us who remain.

In other words, I like the sentiment, but let's see the execution before we determine whether or not it will end MFA sites. My hunch is that they'll turn MFA into MFAB (Made for Adbrite) or MFYPN or something.

Believe it when it happens!!!!

I don't think this will end certain MFA sites that actually have pages and pages of helpful info.

Vasity, if a site has pages with helpful information then it's not an MFA site. It's a useful site that happens to use AdSense as part of it's business model. Not every site running AdSense is an MFA site.

Adam there's a thread on Webmasterworld talking about this. Some people are seeing it as an arbitrage thing, but it comes across more like an MFA thing.

Shoemoney has a video that seems to me the most accurate account of what's going on.

I saw the Shoemoney video...as usual, he starts out technically correct and then deterioriates into self-absorbed whining.

My hunch as far as what they're targeting first is the "MFA arbitrage" sites...the ones who buy ads in one spot, and sell them on MFAs. Since a large percentage of MFA sites participate in arbitrage, I suspect that's where the confusion lies.

At any rate, I want to see what happens first, but I find it encouraging.

As much as I hate MFA sites (filthy content-less sacks of tripe built by bottom dwelling leprous flounders), I see two issues:

a) There are so many MFA's Google would have no choice but to build some sort of formula for stripping out sites (melio...whatsis sites for example). A number of legitimate sites who may happen to use Google ads for support may be hit. This would likely open Google up to a class action law suit by any number of affected parties (especially the MFA's claiming their sites are legit).

b) Google would be losing a heck of a lot of revenue, allbeit from bottom dwellers.

I think b) is the main reason. Google makes a lot of money from MFA sites. I think what they're doing now is shutting down the obvious spam site that deliver the worst traffic. They're doing that because advertisers are complaining and they don't want to lose the advertisers.

i also think that google is targetting the major adsense arbitrage players, to please the advertisers, which is good if you have legit sites that comply within google's rules and get a good amount of non-paid traffic

It just occurred to me that at least some of the reason behind this may be an "advertiser excess" of sorts. A number of advertisers will only use Google SERPs and won't allow their ads on the content network. By increasing the quality of the content network, Google in turn increases the number and quality of those advertisers to the network.

Originally Posted by seolman

As much as I hate MFA sites (filthy content-less sacks of tripe built by bottom dwelling leprous flounders),

Hey! Come on ...



Don't be holding back on us, you're among friends. Tell us what you really think

Sorry Chris....I'll try and be more forthright in future posts... shyness is tough to overcome.

Adam I think you hit the nail. Advertisers have been using the content network less because on average it hasn't been sending the same quality of clicks. So Google prunes that publisher network, the average conversions from clicks on the content network improve and advertisers are again willing to spend on it.

This isn't a spam thing. It's just dollars and cents to Google. If they really wanted to clean out the spam sites they would have done it years ago. It's much more recently that advertisers have been backing off the content network in numbers that affect the bottom line.