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I see same ads everytime. Is it possible that differents ads show up everytime. I am seeing the same ads for last 2 months.. This really reduce the Click throughs ...

Any suggestions ?

Why would you see different ads? If the content on your page is the same and the people bidding on the keywords are essentially bidding the same and pointing to the ads to the same pages why would you expect the ads to change?

AdSense isn't a rotating set of ads. It's based on the content on your page. Google decides what ads to show based on the keywords they think are most relevant to the page. The specific ads will be determined by who's bidding on them, how much they're bidding, and some of the other quality factors Google uses on the AdWords side. If none of that has changed neither will the ads you see.

The only thing you have control over is what happens on your site. So you can rewrite the title, the text on the page, etc. It's no guarantee you'll change things enough to make you more relevant for a different set of ads and it's no guarantee if you do get new ads they'll get any more clicks or revenue than the current ones do.

Try to block some of these advertisers. Google will change them to something else ;-)

I think its not wise to block these advertisers. Why should you ? If you think its irrelevant or low payout, its ok. Else, I think Google may have thought that this is the best ad for your page considering relevancy and payout.

Blocking an advertiser will stop it from taking the ad place and in some way, maybe another one with a more interesting ad will show up there and fill in nicely. It also may pay you better.

But keep in mind, this is not a rule. You have to try and see if it works. If not, you can simply unblock that advertiser. ;-)

Good point Tony. I get the feeling the OP was wanting the ads to change more frequently and I'm not sure the actual price paid out is the reason for wanting different ads, though I assume it could be.

I suppose some ads could be blocked temporarily and then unblocked in a way the continues to rotate different ads in and out of what's displayed. I'm not sure if anyone's ever tried something like that or how well it would work in increasing click throughs. It would be an interesting experiment.

It's also worth noteing that the adverts you see may not be the same adverts other people see. It may be only you who is seeing the same advert all the time.

Google spend a lot of time and money putting this stuff together, And generally i'm happy to just dump the code and let them decide who sees what adverts.
They want people to click them as much as you do.

The ads displayed are relative to the content. When there isnt much variation in content,you can have the same ad showing till the advertisers retire their bids.