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AdLogger vs Google clicks results
Old 02-11-2007, 09:00 AM AdLogger vs Google clicks results
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Hi Guys,

I've installed Adlogger yesterday on my website and I was amazed by the results I received from it. For almost every 4~5 clicks I receive, Google seems to recognize only one of them and simply ignores the rest? What's going on? Maybe Adlogger results are incorrect?


Thank you guys in advance for the help.
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Old 02-11-2007, 05:08 PM Re: AdLogger vs Google clicks results
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I think part of the problem is in the way stats programs record things. Google has said several times that the way most programs record clicks automatically inflates click count.

For example any time Google determines the click is fraudulent they won't be reporting it to you as a click where most other programs will report it as a click. Google might discount a click in the situation where a user clicks an ad, clicks back right away and then clicks the ad again. I think most ad tracking programs will count something like that as 2 clicks where Google might decide neither is valid or at most only count it as one click.

I'm not saying Google is right in the way they count the clicks or that the ad loggers are right. Just that they record things differently and so you see different results

Here's a post from Matt Cutts describing the above better than I can. There are links to more info on his post. I read the white paper he links to and thought it pretty good. Not the most exciting thing you'll ever read and it's not going to tell you all the details you want to know, but it does help describe the problem of determining which clicks are real and which are fraud.
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Old 02-12-2007, 03:10 AM Re: AdLogger vs Google clicks results
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I was really shocked to know this. I thought that every click I receive is calculated, but now I'm not satisfied as these click could bring me more $$$.

This means that I could double or even triple my earnings if Google would calculate the other clicks as valid.

Do you know if the other companies like Clicks O R or B I d Vertiser handle this in the same way? Any one tried this before?

BTW, Steven I will add to your Talkupation. thanks.
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Old 02-12-2007, 03:46 PM Re: AdLogger vs Google clicks results
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In all fairness to Google some of the ways other stats programs record clicks does over report them. I don't know if you looked at the white paper in the Matt Cutts link above, but it does explain some of the issues.

I'm not sure which is the best stats package to use to help measure the clicks, but if I find something I promise to mention it here. I imagine someone or someones will chime in with recommendations.
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Old 02-12-2007, 06:14 PM Re: AdLogger vs Google clicks results
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As usual, you're of much help to me. thanks Steven.
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