This is what I did:

1. Created a website (obviously).
2. Made a nice design for it, nice logo etc.
3. Got steady traffic and a PR.
4. Removed the nice design from 2, and replaced it with something very amateur looking. (Navigation still good, of course).

After 4. my adsense got over the double amount of clicks! Think it could be because people get disapointed and want a more professional site, so they click the adsense.

Anyone else tried this? With the same results?

Spin, that is a wonderfully dishonest, evil and fantastic strategy. You must be a bit of a legend in the marketing department to come up with that one.

Edit: Probably should've added... it's also terrible 'cos your site will never grow, but hey it made me chuckle

Not sure if that was ironic or not.

It halts the organic growth of the site, of course, so it shouldnt be done with sites you'd want to maintain and develop.

lol it's hardly an ideal strategy is it.
Make visitors so disgusted with your site that they want to leave.

Wouldn't it be best to keep the same CTR and increase your visitors?

Sadly it can be a very good strategy. To make money with AdSense the goal is to get someone to leave your site, so not giving them a reason to stay because the site is so bad is one way to get them to leave. Many will probably hit the back button, but if you have an ad there that promises something along the lines of what they first wanted when coming to your site some will likely click that ad.

Originally Posted by vangogh

Sadly it can be a very good strategy. To make money with AdSense the goal is to get someone to leave your site, so not giving them a reason to stay because the site is so bad is one way to get them to leave. Many will probably hit the back button, but if you have an ad there that promises something along the lines of what they first wanted when coming to your site some will likely click that ad.

Quite true. You will notice that those who talk about 2+% CTR on their site(s) are also people whose only goal is to make money off the site. Personally, I feel that if you have a high CTR your site probably sucks.

Found some interesting pages:

Do Ugly Blogs Convert Better?
The role of anti-marketing design
http://www.secretweaponlabs.com/word...ugly-websites/

I have another site (not a quite a cow, not quite a dog - in terms of the BCG matrix), that I'm considering to "redesign". Just need to be sure this is for real before taking that risk.. Anyone else have any experiences with this??

Cool links. I was looking for that problogger one when I last posted, but was thinking it was on the seobook site. There might be a similar post on seobook too, but I never could find it.

There are lots of theories in many forums too about poorly designed sites converting better for contextual ads.

This is a good strategy, I suspect, as it seems important to make sure that the Adsense ad does not look like an ad -- people naturally tend to gloss over, all glazy-eyed when they see an ad; Adsense ads are no different.

If you can camouflage the Adsense ad such that it has the same background color as your site, the text is the same color as the text on the webpage, around it, and so on, people are much less suspicious... it's a psychological thing I guess...

good idea but 90% of webmaster say this information and 4 tips . but we need big work for now the adsense strategy

- Make people want to leave your site
- Make the links emebedded into the content
- Only make max 2 spots for ads so you get maximum $ per click

those are my $0.02

Any reason why this 2 year old thread was revived?

A spammer followed by someone just trying to pad their post count, I think.

blogaddress/2008/04/26/adsense-strategies-anyone-can-follow-finally-make-decent-money-with-adsense-strategies/

A spammer with that for a URL in their signature? surely not

Originally Posted by Spin

This is what I did:

1. Created a website (obviously).
2. Made a nice design for it, nice logo etc.
3. Got steady traffic and a PR.
4. Removed the nice design from 2, and replaced it with something very amateur looking. (Navigation still good, of course).

After 4. my adsense got over the double amount of clicks! Think it could be because people get disapointed and want a more professional site, so they click the adsense.

Anyone else tried this? With the same results?

How is it possible? I mean, what strategy is that?

It gives people a easy way out of a crappy site.

No, maybe the new design was more adsense friendly..perhaps there was just too much going on to look at the ads, but now that the design is kind of bland their eyes wander, lol.