Hi

I'm running Adsense on my mobile phone portal <link removed>


These tips made a whole lot of change to my earnings and CTR:

1 - the border and background SHOULD be the SAME color and match
the background of your SITE !!

2- The text, title and URL SHOULD SHOULD be the SAME color and match
the background of your SITE !!

3 - Placement: the ads should be as close as possible to the main content

4 - put only 1 unit when you can or maximum 2 , to get the highest BIDS.
Don't use the large units all the time, use the smaller banner
or vertical banner if you can, they hold fewer ads so higher bids

If it all matches your background wouldnt that make it invisible? or is that your point? ;-)

I think they mean just the background of the adsense adds.

If you make the background of the adds the same as the background of your site, it all blends in together.

Sorry, I mean the
the text, title and URL SHOULD SHOULD be the SAME color and match
the TEXT of your SITE

Visitors should feel the ads are part of the navigation of the site