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When you choose your banner, you need to match the banner with the site design. The link color should match the rest of the sites link color, the text should match the site text color and eliminate the header color in the banners. That screams - ADS.
It's amazing to me to see how many people continue to just put up the standard mix of colors and their site links are brown and the page background is light yellow. Their adsense ads stand out and scream - I'm a Banner Ad.
Cheerios
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