I have always thinked at Advertisers, when placing the AdSense ads on my sites, and i didn’t make a wrong decision.

This is the best way to increase the CTR, and to respect the money payed by the advertisers.

more about this

Bit of a random insight to your mind there(!), but anywho, yes it is definately best to think from both the user's and publishers points of view, increasing the effectiveness for all three (advertiser, publisher, end user) parties involved.

Would be nice to see the article expanded a bit - what about Google "heatmap"?

I will extend it on the blog, and i will post updates here.
I publish only my words, no copy, no republished article.

Back with more soon.