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Are high priced keyword lists really worth anything? I think they just show the max someone is prepared to bid where as the real cost PPC that they actually pay Google will only be 1c more than the next lowest bid. e.g. If I'm prepared to bid $10 PPC but the next guy down is only prepared to pay 50c then I'll only pay 1c more e.g. 51c, so in general I think these high priced keywords can be misleading. Mind you didn't we all start out with adsense building a site about mesothelioma??? :-)
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