Posts: 9,669
Name: Steven Bradley
Location: Boulder, Colorado
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You're probably right about both types of sites. Success with AdSense varies. Most people make very little with it, but some do make good money and a very few have made enough to never work again.
How much you make can depend on quite a few things. With a little searching here or online in general you can see all kinds of advice for where to place ads, whether you should blend them in with your content or make them stand out. These kind of things you should really test since you may see different results than someone else.
Set up some channels at AdSense so you can track which ads perform better and worse and adjust bases on what you find.
Naturally the more traffic you get to your site and the more pageviews the more opportunity you have for someone to click. So one goal in making money with AdSense is generating traffic.
The topic of your site also impacts how much you can make. Different markets lead to different bids so some topics naturally have higher payouts per click. Also web savvy people can tell an ad is an add and tend not to click as much. Topics build around topics that attract less web savvy people generally get more clicks.
Keep in mind everything I just said generalizations. Ultimately you have to test and measure and see what works best for you. Odds are you won't get rich, but if you work at it and try different sites with different topics you can make some money.
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