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First, use competitive ad filter to remove oddball keywords and automated results that just plug in your keyword. These usually are irrelevant and low paying. Second, add your keywords more through out your page. I am not sure how much you have them already, but density is an issue. Be careful though not to try anything tricky like invisible text keyword stuffing and such.
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Cheers, John Irving: My Blog
JLI Media: Social Media Marketing | Website Development (Link Coming Soon!)
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