With over 1,000,000 pageviews I should be able to earn more than $200 per month with adsense. Is that right ?

Im thinking to just end the whole adsense program and try something else ..

First of all, pageviews from your web stats is not the same thing as total impressions from your adsense account. If you have 1,000,000 pageviews check to make sure your total impressions is somewhere near that amount. If it's far lower, it's because a lot of your pages on your site that are being accessed don't have ads.

Secondly, yes with 1,000,000 impressions/month, you *should* be able to get more than $200 per month... as long as you don't have a site based on REALLY low paying keywords, like ringtones or something.

So if you are getting as many impressions as you are pageviews, and you don't have content based on ultra-lowpaying keywords, I would then check the following, in order:

1. Ad placement. Ads usually don't do that well in the sidebar, header or footer of your page. Better to place them either immediately below the header / primary navigation bar, above the fold, where the content begins, or to blend them into the content itself or immediately following an article/document page.

2. Ad blending/coloring. Make sure the background and border of your ads are the same as the background of the page, so that the border doesn't show and the ad looks like it's part of the surrounding content. Make the font AND color of the link text match the font/color/size of other links on the page. If possible make the body of the ad the normal text size/font (black unbolded most likely) for however the main content of your site is shown (same font/color article text would be displayed).

3. Ad targeting. I wouldn't spend a lot of time here. Trying to block certain advertisers, etc is a waste of time. Adsense filters its own stuff pretty good and displays the highest paying advertisers first anyway. All you want to do concerning ad targeting is making sure your ads ARE being targeted. If you have any pages that have none or very little content on them, Adsense may not easily be able to tell what the page is about, consequently the ads will make little sense in the context of the page and your performance will suffer.

4. Channels. You should have a url channel for each site, and for any particular site that is getting a lot of traffic (like if your 1 mill impressions comes from one site), you should have custom channels set up, probably one custom channel for every different ad space on your site. This means that a busy page with 3 normal ads and 1 link ad would need 4 custom channels. It's the only way to actually tell, which things are making your revenue, and if you change this particular ads location or blending, does it make that ad's revenue go up or down?

You can't just change things willy nilly, you MUST have a way of measuring your results or you won't know if you're improving things or making them worse. On non-busy pages of your busy site, you can just have 1 custom channel for the whole page, but for busy pages I always do one channel per ad, so I know exactly what the performance of that ad space is.

Looking at my adsense account and the stats for May.
I had 700,000 impressions with 1700 clicks giving me $130

I have lately started to add custom channels for every ad spot on the site and I have also tried split-testing them to see if any colors are doing better, but I think that maybe my keywords are just low paying

You can see my site here http://tinyurl.com/6ofs83


Thanks

No, the problem isn't your keywords, the problem is your ad placement, because your CTR is only 0.2%. You can have the best keywords in the world but if only 1 in 500 people click an ad, you're not going to make very much.

On your homepage I see only ONE adsense ad, it's not in a very good spot, it's not blended very well, and I see a whole bunch of other competing ads that aren't adsense, all over the page. What do you expect if you only use 1 adsense ad and 10 other ads?

On each thread page in the forum, I notice 2 additional adsense ads (and a bunch of other non-adsense ads competing for clicks again), but: One of them is a banner ad at the very bottom, this is practically worthless I bet you are getting almost ZERO revenue from it (check the custom channel).

The other is a rectangle ad right after the first post in the thread. Finally! You have a good placement for an ad, this is the best spot for a forum. But again, it's RIGHT next to a competing non-adsense ad (contextweb.com), and additionally looking at the source it's looks like you're not even directly using adsense code! You're using some custom delivery system on your server (ads/www/delivery/ajs.php)? But that spot is showing an adsense ad. I don't know your reason for doing this but it COULD be affecting your revenue and it COULD be against the Adsense TOS anyway -- I'd check it out and unless there's a **** good reason to have a separate system deliverying adsense ads I'd remove it and use adsense code directly.

To sum up, well, forums aren't that great on clickthrough ratios anyway. In fact they're notoriously hard to get a good CTR from. But your CTR is absolutely abominable. This reflects on the fact that you have mediocre ad placement and a TON of competing ads on every page.

Here's the steps I would immediately take if I owned your site:
1. Replace the half-banner adsense ad at the top with a CPM (not CPC) ad from another network, since that spot isn't very good but you may not have other content to put there.
2. Replace the rectangle ads near the top of most pages with adsense ads. Not a perfect spot for ad placement but better than what you're doing now, those ads probably get a decent CTR since they take up a lot of space and are near the top (above the fold almost).
3. Fix the adsense code being used strangely with direct adsense code on forum thread pages, and replace the other rectangle ad next to it with a second adsense block.
4. Drop the banner at the bottom of the forum thread pages because it's a waste of time and undoubtedly is producing almost nothing.
5. Get those custom channels going so I can track my changes and the results
6. Check my channels or webstats to determine which pages the bulk of my traffic is going through. Of 700k impressions, how many are on your homepage? How many on forum threads? What other busy pages do you have? Concentrate your efforts on the pages that are getting the most traffic.