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I never thought about public service ads. Good catch Vangogh.
It is 'possible' to get more than 100% CTR, although not desirable. For example: If the first visitor of the day was to visit just one page of a site and open an ad in a new window (by right clicking on the ad), then click on the first ad a second time, that would create a 200% CTR for a short time. However, as the day goes on and more people visited without clicking, the CTR would go back down again.
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Last edited by minsky; 06-04-2008 at 05:25 AM..
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