I found this little theory on digital point, and thought I would get some opinions here. Many adsense users I have talked to lately said they all experienced a huge drop in eCPM. Some however did not, but there seems to be a bigger than usuall amount of people claiming to have low earnings.

Someone suggest that it may be because of the changes adsense applied. So I ask you, are you using the new or old adsense code (new ones have name and such with details saved sever side) and have you experienced this drop?

My sites had a Humungous drop in earnings. The only site that is earning it's usuall is one that is using the new codes...

The only site I have that utilizes AdSense is doing absolutely horrible, though it was never doing that good. I use the text-link adsense, normal adsense doesn't work at all for me.

I'm thinking about redesigning to see if that's the problem... but the thing is, my heatmap shows that my adsense is pretty hot.

... not... computing... :bored:

I was never able to explain the movement in Adsense.
Some months it is good, some terrible.

I have also noticed a downturn.

I've noticed a big downturn.

Well, I know one thing, as long as Adwords remains in the game, Adsense has to be there to support it. If anyone has any issues, just double check your website, maybe you are using something that Google doesn't like.

Sunny

As I read in other forums also if the site has 50 visitors a day you will have adsense earning from $0 to $2 and in that such situation am averaging $1. No harm but I need to increase traffic. They say 1000 visitors a day the earning may go up to $ 20.