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You are probably correct in saying people are going just to submit articles. Over time though some of the articles depending on quality, keywords, competitiveness of keywords, and how unique the article is, will start getting some search traffic so make sure you have good SEO on the article pages and ads as well as the majority of your traffic will come in on sub pages.
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Cheers, John Irving: My Blog
JLI Media: Social Media Marketing | Website Development (Link Coming Soon!)
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