AdSense released a new program policies today. The 2 noticeable changes are:
Quote:
# Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google's Landing Page Quality Guidelines. For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users.
And
Quote:
Up to three link units may also be placed on each page.
The first change is not surprising as it was obvious they were cracking down on "Arbitrage" sites. However, the vagueness of this new rule is a little scary. Now if I advertise my site and google feels I haven't followed the "spirit" of the Landing Page Quality Guidelines, they can shut off my AdSense account? It's becoming less and less a "policy" and more a "suggestion" and if they feel like it, you're done.
The second change is a welcome one. Link units perform well, but previously you were limited to just 1. You had to pick between the square and the link bar. Now you can do a combination of the 2. I might have to try link units again!
