I have noticed something interesting about my daily adsense earnings. I found it rather strange, amusing... but confusing all at the same time.

Throughout the early morning of the day, I will gather a few clicks - and generate about 0.01/0.02 cents per click. Ususally on the third or fourth click that morning, my earnings will jump from 0.02 cents or so, to 1.35 cents. It happens every day.

I wonder what is happening. Is it that I am getting paid 0.75 cents per click for the rest of the day, or ...? What is going on with those first few?

I found this odd. :1eye:

I notice the same pattern also. It might be that Google updates the stats and re-calculates your earnings for the day.

don;t forget the algorithm of google that spread ads out over the day. They might serve more ads (so higher CPC is needed) at one time of the day than the other...

This happens to very many adsense publishers who has visitors from all around the world. There several reasons that this happens which include:

- Localization: different countries and states surfs the most at different times. And since advertisers can target the ads by location then there might be good paying advertisers that only shows up for e.g. your California visitors and they surf a specific times of the day.

- Some advertisers might be really in the adwords optimization game, and hereby I mean that they track a lot of info, whereby they might have found that visitors convert better at a specific time of the day. Therefore they'll pay more for clicks in that time of the day.

Originally Posted by stefanjuhl

This happens to very many adsense publishers who has visitors from all around the world. There several reasons that this happens which include:

- Localization: different countries and states surfs the most at different times. And since advertisers can target the ads by location then there might be good paying advertisers that only shows up for e.g. your California visitors and they surf a specific times of the day.

- Some advertisers might be really in the adwords optimization game, and hereby I mean that they track a lot of info, whereby they might have found that visitors convert better at a specific time of the day. Therefore they'll pay more for clicks in that time of the day.

I agree with this.... and also, Adsense pays out different amounts per click depending on how you are getting your traffic. If it is coming from a reliable source..or through organic search results, you will get a higher CPC

My traffic is 99% U.S. so that explains why I don't see it

Originally Posted by j-weezy

I agree with this.... and also, Adsense pays out different amounts per click depending on how you are getting your traffic. If it is coming from a reliable source..or through organic search results, you will get a higher CPC

Is this stated by Google itself? Sounds like a rumour to me.. .?

Originally Posted by BamaStangGuy

My traffic is 99% U.S. so that explains why I don't see it

You could end up seeing it since the ads also can be targetted by state.

My opinion is that it is true in a sense.... partly based on what I heard in Jennifer Slegg's interview with the director of online sales and operations for Google AdSense, Kim Malone (listen to the interview in the first show with host Jennifer Slegg on WebmasterRadio - ClickThis Show).

It's been a few weeks since I listened to it, but if memory serves, Kim responds to Jennifer's question about how traffic from lower quality sources affects AdSense. I'll have to relisten to get the details right I think, though I believe she made comments about avoiding bad traffic sources that would bring in less qualified/targetted traffic, and that traffic like that could have a detrimental effect on your results with AdSense (e.g. due to bad ROI for the advertisers could cause smart pricing, which would then lower your CPC). I don't totally understand smart pricing (does anyone? haha) but I believe this would cause "all" of your clicks to be devalued, not just those from the bad traffic sources that were the cause.

Google's certainly aware of the search terms or link text that led a visitor to the page as well, so I would assume they probably factor that into their results (e.g. if you had a camera review page, a visitor who clicked a link to "digital camera reviews" is more qualified than one who clicked a link to the same page that said for instance "free camera stuff" or something). That side of it I'm guessing on though, so I'll have to look for evidence