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People, I figured out that a CTR less than 1% is worthless. On one of my *content* web sites, the CTR is almost 5%, but on the *file download* web site, was a little less than 1% and has been increased to 2%. How?
1. Remove the option of showing image ads. In my opinion, these are useless. I know some of you might say that certain image ads can bring in earnings via CPM - well, I never saw any.
2. Stick to the web page heat map - place AdSense ads in those positions. (you can create your web page heat map through clickdensity and a few other companies)
3. Blend the ad (as Google suggests) but then with the latest click area change, its not going to increase the CTR much.
Best of luck
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