Quick POLL: Better Business Name? Your Opinion Please.

**TimSchroeder** · 04:31 PM

Just a quick poll. I'd be interested in your honest opinion.

Currently my business is registered as a S-Corporation under the registered business name:

ePressive LLC
slogan: Building one ePressive Website at a Time
e·pres·sive - adj. 1. a web site that's impressive 2. a striking or remarkable web site: an ePressive Web Site.

I've been considering changing my corporation name to:

eMonetized LLC
slogan: Monetizing the WebThis is also my blog name.

So my question is which name do you like better and why (or you you don't like either one)?

I personally like them both. The possible business name change would be mostly for branding purposes. ePressive is a made up word morphed from "impressive." Monetized is a real word and I just added an "e" in front of it.

P.S. >> I'll paypal one person $20 for the answer that (in my opinion) gives the best reason of WHY I should keep the current name or change to the new one (answers from here and my blog post)

**KML9870** · 04-24-2008, 04:05 PM

I like ePressive much better. I think it sounds more professional. It implies that you take pride in your work. It conveys more sense of customer service, quality and professionalism. If I were chosing between doing business with two companies with these names my first impression would be that ePressive would be more honest and trustworthy than eMonetized.

eMonetized implies that the monetary aspect is main focus and could be taken as the profit margin is more important that the quality, ethics, etc.

**vangogh** · 04:09 PM

I like eMonetized better. I think it better describes what you do online. When I hear the name it implies you're about making money online.

I know with ePressive you're trying to get across a connection with the word 'impressive,' but without the 'm' it's not the word I hear. A word like 'repressive' comes to mind quicker and I'm sure that's not a word you want to be connected with.

ePressive has never really made a connection with me. In fact until I read the slogan and your explanation just now I always wondered why you had chosen it. It never really made a connection with me. I never had a clear sense of what it meant. I've known the name for about 2 years now and today is the first time I ever had an idea what it meant. Maybe it's just me, but the name wasn't exactly brandable for me.

eMonetized, though is very clear and does make an instant connection. I think it's a stronger name and also more memorable since the meaning is clear making it more brandable.

**bakerc** · 04:28 PM

Hi Tim

I dont know how much thought you have put into this and what your future plans are so if I am going over stuff you have already considered please forgive me.

From my point of view, and most other web users, we wont see the corporate brand, I see Webmaster talk and your other sites which are brands in their own right - any loyalty from a webmaster talk user would be to webmaster talk etc, the only reason for changing the coporate (or holding company) name - I would assume would be for investors / shareholders or future investement.
So...for branding purposes it would depend on how you wanted the brand to be perceived by potential investors / shareholders etc.

the
ePressive LLC
slogan: Building on ePressive Website at a Time

works if you want your brand to suggest a focus mainly on quality web design which in itself an investor would associate with making money
(sorry but am I right in thinking the slogan should read :
Building one ePressive Website at a Time)

eMonetized LLC
slogan: Monetizing the WebThis is also my blog name.

"This is also my blog name" > would this be on the new slogan or is it just to let us know about your blog? if its going to be on the slogan maybe something like this could work better

slogan: Monetizing the Web - find out how on the Monetizing Blog.

(monetizing is fairly self explanitary, as is the resemblence to impresive with the ePressive slogan - nice one

)

Monetizing works if you want your brand to suggest a focus on money making (from an invester / sharholders point of view this may be (or sound) better)
- it would also enable you to promote your brand more directly through your blog which could be the biggest reason for changing the brand name.

Either way it depends on what your plans are for future brand development, changing it for the sake of changing it will probably do nothing other than make you personally feel better with the name (because you chose it) but the same could be said for keeping it the same.

Hope my comments are taken in the spirit they are meant

p.s.

If this is the best info you get please forward the $20 onto a charity of your choice

**TimSchroeder** · 04:42 PM

Great input already. I can tell this might be tough choice.

Quote:

it would also enable you to promote your brand more directly through your blog which could be the biggest reason for changing the brand name.

Yes. I was thinking of possibly moving the blog to a sub directory on the domain or using something like a revolution theme layout.

Right now I feel like I'm trying to brand three words or names (ePressive, eMonetized AND Tim Schroeder).

Quote:

I know with ePressive you're trying to get across a connection with the word 'impressive,' but without the 'm' it's not the word I hear. A word like 'repressive' comes to mind quicker and I'm sure that's not a word you want to be connected with.

Yea. In addition to repressive I think of "depressive."

Kandi, you make some valid points to consider as well.

**tamar** · 04-24-2008, 04:59 PM

I like ePressive because it's impressive. Everyone talks about monetization and it's somewhat of an "overused" term in my opinion.

**bakerc** · 04-24-2008, 05:14 PM

Quote:

Right now I feel like I'm trying to brand three words or names (ePressive, eMonetized AND Tim Schroeder).

I am always of the optinion that simple works best (like me, simple LOL)
If you want to pomote yourslef as a brand (which a number of very wealthy people have done), then try someting different like...

Tim Schroeder Incorporated
Slogan : eMonetized web development through ePressive design

Schroeder Developments
Slogan : eMonetized web through ePressive design

Tim Shroeder eNterprises
slogan: ePressive design for an eMonitized world

Tim Shroeder e-Developments
Slogan: eMonitized web with ePressive results

Try working with a mixture of the three if they are the key messages you want to get across - dont change your name until your 100% happy with it - you'll end up changing it again otherwise (I know, I've dont it!!)

**vangogh** · 04-24-2008, 06:48 PM

Another thought about ePressive - impressive is that impressive is not a strong word. It's meaning is subjective. What you consider impressive is not the same as what I consider impressive and it won't be the same as what the person who posts behind me considers impressive.

It's a little late for it in this thread, but I wonder how many people make the association between ePressive and impressive. Had you not mentioned it here would we have known.

Like I said above in two years of knowing the name I never made the connection. Clearly that could have been me and not the name, but I would imagine I haven't been the only one.

When you take away the slogan and the definition I'm not sure the connection is there. Think about it. You felt the need to offer the definition here. That suggests it doesn't call to mind the word impressive.

oppresive is another word that comes to mind.

It's going to be a difficult choice Tim.

**Learning Newbie** · 04-24-2008, 06:49 PM

Quote:

Originally Posted by tamar

I like ePressive because it's impressive. Everyone talks about monetization and it's somewhat of an "overused" term in my opinion.

I agree. When I hear a web site talking about monetization, rightly or wrongly, I have the impression of a 14 year old kid with an allowance and $0.03 a day from AdSense. Our host Tim doesn't fit that stereotype, but not everybody knows that. Yet.

**bakerc** · 08:16 PM

Thats why I suggested it may be worth getting a therausus out or something

However IMHO
- there's a lot to be said of what some people consider nonesense words, the words Microsoft, Google, Dell, Black & Decker, Ferguson, Sony, AMS trading (Alan Sugar) etc would have probably got the same response before the names were associated with a quality product - and whilst I do see a valid point from those who feel negative towards the words ePresive and eMonitize they do fit the criteria for explaining in simple terms what Tim wants to purvay about his company - The examples I gave above are slogans / tag lines after all and should be catchy and to the point. If the corporate name ePressive really doesn't work for Tim why not change it to e-Mpressive or something like that.

Quote:

Our host Tim doesn't fit that stereotype, but not everybody knows that. Yet.

I don't think anyone is naive enough to think he fits that stereotype

, and I dont think either of the words put that impression across - you may feel they may have been overused by the type of person you stereotyped but that doesn't make them wrong, and I would imagine the type of sites your on about do not really compair.

I suppose it comes down to personal choice and its going to be a hard one to make I would think - but one things for sure reading the posts, you cant please everyone so I wouldn't bother trying - a focus group is good for opinions but thats all they are at the end of the day.

**Joanne Mason** · 08:00 PM

Hi Tim,

I like eMonitized LLC much better because it reflects how you are trying to
help others to make money on line. ePressive sounds more like what you're
trying to accomplish for yourself. I just found your blog a few days ago and
have already found a lot of good information to help me with my own
business. Since the purpose of this website is obviously to help others who
are trying to make money I think the name should say that clearly.

Joanne Mason
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(coming soon)

**vangogh** · 04-24-2008, 08:12 PM

Just for fun I typed both epressive and emonetized into dictionary.com. Naturally neither is a real word so instead the site returned some suggestions. Here they are:

ePressive
Pressive
Oppressive
Repressive
depressive
oppressive
repressive
egressive
im'pressive
op'pressive
Impressive
espressivo
impressive
re'pressive

eMonetized
monetized
demonetized
remonetized

**chrishirst** · 04-24-2008, 08:27 PM

Quote:

Originally Posted by vangogh

impressive is that impressive is not a strong word. It's meaning is subjective. What you consider impressive is not the same as what I consider impressive and it won't be the same as what the person who posts behind me considers impressive.

Well I'm impressed

Personally I'm not fond of either, but I'm English

But out of the two ePressive would be my choice, because it comes over as:

ePressive.gif

for me.

**TimSchroeder** · 04-24-2008, 08:50 PM

LOL. Yes, I guess eXpressive is another one!

Really great input everyone. It's about a split decision right now and you are going to make this a tough choice!

I have not really tried to brand my current business name of "epressive llc" yet. I've mostly wanted to brand my name which is why I use the member name of Tim Schroeder here and on most other forums.

I agree with Vangogh that if I didn't mention my definition or slogan of "ePressive," most people would have widely varying opinions on just what that word is supposed to mean or the type of company.

**KML9870** · 04-24-2008, 09:06 PM

I heard impressive with ePressive right away, but I play a lot of word association games so I probably don't interpret the same as a majority.

You could do emPressive. That would tie in the "m" for monetized and more clearly convey impressive.

**serandfae** · 09:39 PM

I like the banner ad you have on this site. Tim Schroeder's eMonetized is a strong and memorable name. The meaning of eMonetized is very clear, and associating it with your name gives a first impression of trustworthiness. I'd alternate between the use of just eMonetized and using your name with it, depending on use. But the tag line, monetizing the Web, doesn't ring true to me. I don't want to monetize the Web; I want to monetize my wallet!

How about, "Making the Web work for you" ? You have to think like a Schwab....

Edit: Some other tagline suggestions:

Make the Web work for you.

Put the Web in your wallet.

You don't necessarily want to repeat the word monetized. These, I think, are memorable and follow the eMonetized name well.
tim

**vangogh** · 04-24-2008, 10:02 PM

Tim I think the hard part with ePressive is that some people will get it and some won't. But for all those people who don't it's not really memorable.

I also agree with Tim right above me that the tagline for eMonetized could be stronger. Good point about not wanting to monetize the web.

**Feydakin** · 04-26-2008, 05:26 PM

Put me in the category of not liking either name even a little bit.. I really can't stand sticking a little e in front of a word to create a name.. I also don't feel that either name is truly brandable.. The words don't roll very well and just strike me as a very '90s way of naming something..

But then I named my latest company Large Orange Pop, so what do I know??

**jakeruston** · 04-27-2008, 03:44 AM

I like ePressive better, it seems... less common.

**Gilligan** · 04-27-2008, 11:27 AM

Quote:

Originally Posted by vangogh

Just for fun I typed both epressive and emonetized into dictionary.com. Naturally neither is a real word so instead the site returned some suggestions. Here they are:

ePressive
Pressive
Oppressive
Repressive
depressive
oppressive
repressive
egressive
im'pressive
op'pressive
Impressive
espressivo
impressive
re'pressive

eMonetized
monetized
demonetized
remonetized

Interesting, because when I hear ePressive, I immediately thought of 'impressive'. Mainly because the 'e' acts as the 'i', but then again the missing 'm' plays a big part.

I like eMonetized more because there's no though of 'ooooh, what does that symbolise', like Vangoth pointed out, only two synonyms for the word 'monetized', each of which is just the opposite meaning to 'monetized'.