Hi all,

I'm working on a business plan for a kind of e-commerce site. I think it's an original take on price comparison/retail sites for customers in the UK, and will be funded partly by advertising and partly by retailers bidding for the best spots on the site.

How can I find out what kind of revenue I can generate from advertising? If I reckon on getting say 300,000 regular UK customers each year how can I estimate that in terms of clicks and crucially in terms of income generated?

How can I estimate what retailers may pay for listing their products?

Finally, where can I get statistics on e-commerce in the UK generally? For example, total of goods purchased online, average price of items purchased? etc etc. I'll need all of this for the business plan.

Any ideas gratefully received!

Thanks in advance
matt

As far as advertising goes you can estimate about 5 dollars per thousand page views. At least that is about norm. For the retail side there are so many factors that there really isn't a way to calculate that sorry.

Just found this old post of mine. How do you mean 1000 page views? For example I have a small site with statistics from host Nameroute:,

Successful requests: 590,752 (20,928)
Average successful requests per day: 6,646 (2,989)
Successful requests for pages: 178,685 (5,453)
Average successful requests for pages per day: 2,010 (778)
Failed requests: 62,108 (522)
Redirected requests: 13 (1)
Distinct files requested: 131 (125)
Distinct hosts served: 5,862 (765)

Q. Which figure applies here for the $5 per 1000 page views? Isn't that a little optomistic, say with AdSense?

Q. And when I see people quoting figures for 'Uniques' are they talking about an equivalent of Distinct hosts served figure above?


Thanks
matt

No ... successful requests for pages seems to equate to page views. Probably in total. Notice you've had 600 K requests, with almost 200 K of them for pages. The others were for graphics, css files, javascripts, or whatever else. Distinct hosts served could mean a few different things, but if you assumed unique visitors, that would mean your guests see 30 pages per visit, on average.

Originally Posted by mattnotfat

Q. Which figure applies here for the $5 per 1000 page views? Isn't that a little optomistic, say with AdSense?

Q. And when I see people quoting figures for 'Uniques' are they talking about an equivalent of Distinct hosts served figure above?

$5 / 1000 pageviews is about right with AdSense, from what I have experienced. Pageviews generally mean the number of pages requested, excluding all of the images, css, etc., as Forrest said. Uniques generally mean the number of distinct hosts per day. So even if I visit your site on Monday, and visit it again on Tuesday, it counts as two uniques since they were different days.

Hello,

Well, I was looking in websites for sale forum to get an idea of revenue generated. Take this successful site for example:
http://www.webmaster-talk.com/websit...sale-65-a.html

Key details:
Growth Year over Year: 641%
Uniques: 200,000 per Month
Page Views: 1 mil + per Month
Referrers: 10,000+ Monthly
Search Engine Traffic: 61%
Members: 7500+/-
Articles: 318
Blog Posts: 189+
Forum Posts: 256,000+
Topics: 19,000+
Adsense Revenue: $1500-$1700 per month
Kontera Revenue: $900+ per month
Direct Advertisers: $90 - $300 per month

Each person probably views around 5 pages per visit on these sites. At $5 per 1000 the AdSense revenue is closer to the Uniques ('distinct hosts served' in my case) figure i.e $1000 per month, than the PageViews per month figure $5000+.

And another example, http://www.webmaster-talk.com/websit...rity-site.html

This site gets 1000 uniques per day, for a revenue of $5 per day. There's no mention of page views here so maybe their just using the wrong figure - Uniques to me equates to 'distinct hosts served'?