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Does My Marketing Plan Makes Sense? Any Idea?
Old 10-02-2006, 09:24 AM Does My Marketing Plan Makes Sense? Any Idea?
Junior Talker

Posts: 2
Name: Web 2074
Bonjour,

I have a new product with a new site. The target is pretty wide, any adult can buy my product. This is a poster set of 2 posters, they are black and white and movie poster size, 27x40.

I do want to sell them for $28 a a set, both poster will be for sale a a lot because it will be: "buy this one, get the second free". They do complete each other. Shipping will be at real cost plus $1 for a total of $6.50.

$34.50 total cost for the buyer for one set of 2 poster. $49.95 will get him 2 sets of 2 poster with free shipping.

I'm planning on a marketing budget of $10 per product in Marketing on Adword.


I do believe in a strategy of exposure. The more visitors I will get, the more sale I will make. Can I get an average of 5 cents a click for my campaign? If I could make 1 sales per 200 Clicks, this will cost me this way 10$ cost of sales and this will allow me to do a lot more on Adword again...

My cost per set of poster is less than $5 everything included, everything. Means that it will cost me $5,000 to print 1000 sets and have them ready to be shipped in a mailing tube.

Cost of $5 + Marketing of $10 = Cost of sales of $15.

Selling price of $28.

I could net $13 an order.

$500 a day on adwords at 5 cents a click and 1 sale every 200 clicks = 50 Sales

50x13=$650 a day.

Am I dreaming?

Any Advise is welcome.

MERCI!
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