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Reputation, and the promise of being kept up-to-date as regard site developments, mean absolutley nothing when it comes to looking for potential investors.
Your offer of a $32.50 return for a $25 investment isn't exactly inviting on it's own, so:
How much investment do you actually need?
How much will the scripting/design work/advertising cost?
How does the site make money?
What are the site's functions?
What are your current sale/revenue levels?
How do you intend to keep interest in the site high?
What are your predictions for the future?
Who will be in charge of the day-to-day running of the site, and in what capacity?
Any business person worth their salt will want answers to the questions above before even considering investing in a company. Otherwise, they're playing it blind.
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