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I think you're referring to a rather crude form of affiliate marketing.
Affiliate marketing is where you refer somebody (through a text-link, popup etc.) to buy a product or service. They then buy it, and you receive a profit of, say, 10%, depending on the value of the project.
It is possible to use ebay as an advertisement tool, and advertise an affiliate link, in hope that somebody will click it and make a sale.
Hope this helps.
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