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Increasing prices to boost sales?
Old 05-12-2009, 12:46 PM Increasing prices to boost sales?
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Name: Bogdan Milanovic
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I own this website.

So far, I've had several sales since 5 days ago when the website was launched.

Do you think that raising the price to, say, $19 or $27 or even $35 would boost my sales/profit?

Here's my way of thinking: $35 is not of a big difference to someone who is willing to give $14 for the website already. That someone's way of thinking may be "Oh, this is so cheap [$14], probably lots of people will buy it which will defy the purpose and I'll end up having the same site as everyone else!"

I assume that the number of sales would not increase, but my profits probably would. Do you agree?

Thank you.
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Old 05-12-2009, 02:20 PM Re: Increasing prices to boost sales?
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Unfortunately, I can't give much actionable advice, but as a consumer I have to say that deciding to more than double your price because it is selling is the easiest way to lose me as your customer.

Sometimes price hikes and discounts can be painful for a business. I routinely see, at a business that does not offer the same product as what you offer, that when we offer a discount to some and then discontinue or price spike due to market or season an immediate backlash insues.

"Why does my sister or neighbor get a discount and I don't?", "But last week it was only $14, what's up with the price jump?", " I can go somewhere else and get this at a more reasonable cost", " You misled me and now I don't like what you offer, I want my money back", " For as much you're charging me, I should get more", "If you aren't going to honor the price I saw before I'll go somewhere else". Annoying, I know, but this is what I get all of the time from consumers.

I say you do what is right for your business and is reasonable within your market. But, hiking prices only to drive profit without establishing an actual base, I think is risky. Get some solid revenue and then look at your profit margin.

I don't mean this harshly, but shouldn't you have already determined the proper asking price before launching? Researching the current market is key to knowing what you can expect. Again, not flaming, merely stating what should be obvious.

Adjusting prices is normal, but make sure you can justify the effect it has on your customer potential.
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