In my opinion what is missing from modern Sales Scripts is a "Live Salesman option" , a person who is online , expaining and aswering live all the details of the selling product that can not be explained through the description text or the photo.
This goal can be achieved using Flash or Flex and Flash Media Server or Red5 technology.
Do you imagine the benefit if someone can see and speak to the "live Salesman" about a product saw in the shopping cart?
Moreover , imagine the benefit if the "Live Salesman" could demonstrate the product to the buyer via his webcamera.
Don't you think that "live Salesman" will add trust to business products ?
Browser based- flash video chat scripts is the best way to increase sales on your shopping cart because:

1) Buyer can see online the product
2) Buyer can see the salesman from his computer and ask all the questions.
3) Buyer feels more secure and convienced to buy the product.

Would you prefer a product that you can see online live through your camera or a product that you can see through photo and description text?
What is your opinion?

I would definitely like to see product live but at the same time there are many technical difficulties associated with the idea of having a "Live salesman concept"

-Time zones
-technical aspect like system configuration etc.
-government norms in a country
-Product mis selling.

If there is some way to overcome these it'll be great revolution in marketing area

if you are selling items of 1000 dollars price-tag and above, sure, that's just an extension of telesales (these days telesales operators often get their 'victims' to go to a web page whilst they're on the phone, so it's pretty similar to that - but we're talking about people selling business to business goods between a few thousand bucks and a few 10s of 1000s - for selling shoes, stick with a jpeg and a description, eh?)

Originally Posted by sofia58

Do you imagine the benefit if someone can see and speak to the "live Salesman" about a product saw in the shopping cart?
Moreover , imagine the benefit if the "Live Salesman" could demonstrate the product to the buyer via his webcamera.

When we bought my wife's laptop, we got it at a Fry's. The salespeople there had all kinds of bizarre advice. I've heard Fry's isn't alone at this - god help the poor souls in a Best Buy! Last time I had to shop for internet service, I asked the Comcast live chat operator a few questions, and the person either lied to me, or didn't know the answer, and said what she thought I wanted to hear.

I think most people's impression of a sales person isn't a favorable one. A lot of people in tech circles will tell you the average sales person is a high school drop out - because the companies hiring them pay rock bottom wages. With that in mind, most people do their own research about a product they might want to buy, and know a lot more about it than the sales person who, basically, takes down their credit card numbers.

So, the point of all this, is that even if all you have to do is buy (rather than write) software to make the chat happen, you also have to hire and pay somebody to sit there talking to potential customers. And you may find that doesn't increase sales enough to break even.

As for the video chat - that may be not possible for all customers technically. Also nowadays you can make lots of high-quality photos of a product and display them in your store to make sure customers can review all details of the product.

If you just need information about the product, on-line chat would be useful, however the best option would be to call probably. You will be able to evaluate the service quality on phone better then by chat.

However sure video chat is good idea. Still it may cost a lot for store owners :-(