Posts: 5,945
Name: Adam for web page design, not program
Location: Toronto, Ontario, Canada
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Because you're using two measures that aren't going to tell you much of anything.
Toolbar PageRank is updated usually once per quarter. So whatever you see today may not be reflective of what you see tomorrow. It's also not all THAT important anyway.
Alexa's rankings are based on the ultra-manipulable Alexa toolbar, and of the 3,200,000 people ahead of you, at least 2,900,000 are probably other webmasters and SEOs who figured out a long time ago that Alexa doesn't count daily uniques, but rather any visit to the page. In other words, the ranking tends to lean toward webmasters and SEOs, particularly gray hats, black hats, and newcomers who don't fully understand how inaccurate the Alexa toolbar really is.
The only thing that matters is how much traffic you're getting. Are you seeing increases? Decreases? Is it the same? What are your site stats telling you?
The rest of it is just window dressing.
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