As domain parking revenue falls, parking companies have to focus on what they can control. They can’t control algorithm changes at Google and Yahoo, but they can improve optimization. This week Sedo rolled out major changes to its parking platform, designed to boost overall revenue. 2 Click Landers – Sedo now offers two-click landers for each of its templates. This means the first page will not have any ads; it will only include keywords. When visitors click these keywords they are then shown a page full of relevant ads. Two-click landers offer a couple benefits over one-click for certain domains. First, they help drive the visitor to a relevant page. If you have a domain with a low click through rate, it’s probable that the ads you’re showing aren’t what the visitor is looking for. A two-click lander shows many more possible topics. Second, a two click lander will probably result in more search network clicks compared to content network clicks…which could result in more revenue.
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