Once upon a time the answer was yes. Today I'm not so sure, I'll say very very slightly, but others will say that any direct benefit from a keyword domain has flatout been stripped.
Keyword here being 'direct'. Indirectly, a keyword domain is a lot better than a non-keyword domain. Anytime your site is linked to in the form of www.domain.com, then the URL will contain your keywords, as opposed to a domain that doesn't. Also if third parties are going to link to your site using anchor text, there's a fair chance they'll use your domain name as well. If your keyword is your domain, then that's some good anchor text you'll be getting from every link back to your site.
So, directly, is there a benefit? Debatable, and in my opinion yes, but I could be wrong and others will say no. Is there an indirect benefit? Absolutely. If you're not interested in branding yourself, and it's a choice between orange.com or apple.com and you're selling oranges, then choosing orange.com will give you a lot more indirect benefits.
Hope this makes sense. |
