My suggestion is to not do it unless your business requires you to really get your name out to succeed. This however can be bypassed by any number of other methods. On one hand, yes this might help your business but on the other hand it might hinder it.
Think of it this way. Your a freelance writer trying to score a name for yourself. You open up a site using your name for the DN thinking people will come to recognize your work better. Again, there is a possibility you might get more traffic but if someone cant spell your name or remember it, then they will have a tougher time finding your site. If people cant find, you then all efforts at success are useless.
Not everyone has a name as simple as John Smith. For instance, it would be torture for anyone to have to be able to spell my name to get to my site. If you really do believe the best thing you can do is make your name your domain name, then shortening it is the best possible solution.
Example:
My full name is Dominik Jachimczuk. I would not expect someone to remember that to get to my site. Instead of www.dominikjachimczuk.com, I would use www.domj.com. Its much shorter and easier to remember and spell.
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