.42cpm is the average for CPM banner ads these days. I'm getting around $.40 - $.60 on an entertainment site. I have filtered out all the low paying CPM ads and use a backful so that if no ads get shown for VCM then ads will be shown from my next tier network.
I personally prefer Casale and use that as my first tier. Here is some quick info about Casale.
Good luck.
Last edited by john546; 08-31-2008 at 05:59 PM..
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