Adsense $0.025 CPM

**dvancouver** · 02-22-2008, 12:09 PM

For a long time my forum has been getting about 60,000 + pageviews per day. One thing I cannot wrap my head around is the extremely low low adsense cpm, it's around $0.025. Now I know google use both CPM and CPC but where can I go to get better CPM. I have tribal fusion but they are CPC and I need CPM. Thanks!

**JoeStec** · 02-23-2008, 03:39 PM

That's a piss poor performance from adsense. Hmmm. Well, the thing is, on a forum most of that traffic is repeat visitors - not likely to click on too many ads.

You could try rotating CPM networks ie: Cpx, Burst, etc (not endorsing any in particular - you need to test) to see what starts to perform. Also private ad sales can work for the right offer. CPA offers etc. It depends on your niche.

If you don't mind sharing... what is the market/topic of the forum? It's a lot easier to make a judgment call if I had more info.

**PythonMediaPhil** · 02-25-2008, 01:25 PM

I run a forum for non-mainstream sport as a side personal project. The site is the largest and busiest of its kind in Canada.

And guess what... when I tried out Adsense it was terrible as well (not as bad as yours but still). As JoeStec said, the problem with forums is that you get a lot of return visitors who are concentrating on content. i.e – High pages views with low click through.

Typically I would say don’t concentrate on CPC. Unless you are getting some absurd CPC rate, the low click through will make for a poor e-cpm. CPM campaigns are definitely nice, especially with the page views you get on a forum.. but a lot of networks won’t run CPM on a forum and if they do it is for a substantially reduced rate. Still it’s a guaranteed income.

After my brief Adsense experiment I switched to a hybrid of advertising models. The majority of my sites traffic is males, age 14-25. So I started running some CPA email submit ads for relevant programs "Win an Xbox 360" "Discount sports jerseys" etc etc. As well I sold inventory for flat rate placement. After that, the small amount of inventory I have left I fill with CPM and CPC campaigns.

**PythonMediaPhil** · 02-25-2008, 01:31 PM

p.s - also try experimenting with where you place your ads. The standard header & footer banners on forums are not your only options

**shazam1986** · 04-29-2008, 06:29 PM

Have you thought about pop-unders? Try ValueClick, Viralytics Media, Casale or BlueLithium. Sometimes they will take you on just for pop-unders and then you can move into regular display once you prove your performance with them.

**smashking** · 05-01-2008, 11:29 PM

I tried several of the ones mentioned below but got rejected because I was a forum. I was only making about 15 cents a day with google, and really wanted CPM. I have switched to ADSDAQ and in 2 days I have made $5. Who knows how it will continue but you might want to take a look there.

**john546** · 08-31-2008, 05:52 PM

CPM is rather poor in Google, but only if you have not many advertisers bidding on your website traffic directly. I have actually turned my CPM ads of from Google and only just use the CPC ads.