Burst Fill Rate / Surveys

**imported_junjun** · 08-10-2006, 10:43 AM

I recently got approved by Burst and see CPM quite better than Casale/Valueclick. Fill is pretty low however, there's only so few RON campaigns. Do I have to run their surveys for a couple of days/weeks in order to get enough data on demographics for them to send me non-RON campaigns? Looking for advice from anyone that has experience with Burst.

**BamaStangGuy** · 08-10-2006, 02:33 PM

I wouldn't know. Apparently girls with clothes = porn

**imported_junjun** · 08-10-2006, 03:21 PM

And what does that have to do with the price of tea in China?

**JDDunn9** · 08-20-2006, 06:41 PM

I get about a 50% fill rate with Burst. If you just started, it takes a few days for all of the RON ads to activate. It also depends on what industry you are in. Some industries have more RON ads than others. You need 200 surveys before you qualify for the more specific ad campaigns.

**imported_junjun** · 08-21-2006, 09:11 AM

Thanks JDDunn9, I appreciate your insight.

After 2 weeks, my fill rates were still way under 10%, so I dropped them. Even though they had higher CPM than my other CPM networks, it's not worth it for me to add another step to my ad chain for such a small fillrate..

**imported_Max** · 09-23-2006, 08:39 PM

I had the same exact experience.