I've dealt with single celebrity sites before...
and in my experience... you've got to be careful at what methods you pick to make money... let me explain..
What celebrity are you promoting? And what age range is their following?
When you answer this question keep in mind if it's mostly kids below the age of 18 you're gonna get like 0 or less conversions of people ordering stuff through ad links on your site and the big reason why is that they don't own credit cards and 99% of parents won't order crap for their kids online.
So that being said you need to cater to the needs of your traffic. When dealing with a celebrity site there are two or three things you can do to make money easily.
1. Get google adsense on there and try to target the ads for free things relating to that celebrity e.g. free concert tickets, win a date with..., get **** ring tones...etc your main focus is to try to get your text ads to look appealing to your traffic. And if your market is crazed kids that are totally hooked on that celeb have ads that will intrigue them to click.
2. I assume if you have half a brain you'll have an image gallery for your celebrity already... and if you don't stop what you're doing this second and get on it. typically the #1 things fans are looking for are images. Now, when you have a gallery put all your pics on a paid image sharing network like http://shareapic.net/ where you get paid like 22 cents per 1000 views. While that's not much... think of it this way... you've got 1000 people on your site and 1000 pictures, each member looks at each picture... that means you made an easy $220.
3. Ensure than you are catching their emails and the people are signing up to be members... offering a forum is usually the best way to get them to sign up.... after you've got a bunch and the site is running itself move on to another celeb and advertise it on your first site.
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