Posted from my blog:
Recently I’ve been getting more into CPA. One of the things I’ve learned through trial and error, is that if you can get your visitors to believe what you want them to, then they’ll be much more willing to complete the offer.
Say you’re promoting a DVD rental service (Blockbuster recently brought back their free trial affiliate program), if you can make the visitor think this is a really great deal, they’ll be more likely to sign up. How do you do this? Perhaps build your site in the fashion of a DVD rental review site, that goes through all the various programs and reviews them, then you’ll build logos and ethos with the visitor. By distancing yourself from the thought of making money from the visitor, the visitor will see you as a valuable resource in their search. If you can do this, then you can easily promote whatever you want as “the best DVD rental program (i.e. Blockbuster).
Assuming the role of a reviewer, giving pro’s and con’s, and perhaps even other people’s comments on the product (or just… well… make some up), you gain credibility in the visitors eye. Once you’ve got them to believe, you’ve made a conversion. |
