#1 (permalink)

I’ve done my fair share of CPA in the past, but I’ve never done it with paid (PPC) traffic. I have a friend who’s making a killing of PPC to simple CPA offers, so I decided to test the waters:

I asked me AM at CPAE (Brandon, who’s awesome), to get me a list of the top 15 email/zip CPA offers by EPC. I figure, if something is converting for everyone else, then it will for me as well. After doing a little research, I picked the one I was going to try first. It was in the top 3 offers, and had a killer EPC, so I figured it was a guaranteed hit. I determined 3 steps in the process of making the conversion.
1. Getting the visitor to my site.

I chose about 5 very specific, and highly targeted keywords for the offer. This part was golden, I was using AdWords, and I had a 6% CTR to my site. This was very good. I ran 3 ads to test the various CTR’s, and the highest one looked a lot like this:
Widget Niche Products
Reviews and info on Blue Widget
Free Blue Widget Coupon
www.widgetsource.com

The Widget is the brand name, and niche is, well, the niche it’s in, i.e. gardening, sewing, etc. Blue Widget is one specific product of the brand. So, this ad format works very well. I bolded the terms that would show up bolded when a visitor is searching for that term.

Read the full article here:
http://sarmatian.net/2007/01/28/3-cr...-cpa-campaign/

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#2 (permalink)

Very nice, thanks for sharing. We need more PPC to CPA arbitrage discussion here.

#3 (permalink)

Thanks for that. "Blue Widget" is a good way to tell us not too much but way enough to understand you. More people should do that. Thanks

#4 (permalink)

full article blocked for "sex" by my web filter

#5 (permalink)

PPC to CPA is wide ranged and can be very profittable heck its partly how i make my living .

#6 (permalink)

Hi,

Regarding point 3, I'm not sure what the market saturation of the offer has to do with converting. That seems to affect getting enough people to your site in the first place (point 1), wouldn't it? If 40-50% of people are clicking your link and going to the offer, what does the market saturation have to do with this stage? Is it that they may have seen the offer somewhere else and decide to click the links from another site? I would think that might be more pertinent with established sites. I would think that if they came to your site via PPC and clicked your links that market saturation wouldn't be an issue at how many of them actually become leads.

Can you elaborate your thought process? I'm just starting out with affiliate shtuff!

Thanks!

#7 (permalink)

Thanks for the article, I'll have a full read later. I'm looking to
get into using arbitrage soon, so this is a great start.

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#8 (permalink)

It has to do with if market is saturated or competitive you will have to pay mroe for that click which may in turn make your leads less profittable.

#9 (permalink)

That makes sense. Saturation doesn't affect how many people actually click your offers and become leads. It affects how much profit you'll make from each of those leads and possibly how many people even come to your site in the first place because the advertising costs are so much higher. In terms of actually affecting how many people click though, saturation has no affect (you'll just make less).

Thanks, that gets me thinking!

#10 (permalink)

Exactly as the traffic is still there but you may have to pay more.