#1 (permalink)

I just opened up my town's monthly newsletter and found a postcard that said for $700 I could put my ad on one side of it for the next mailing. It goes out to over 20k households. If I used it to advertise an offer that pays around $25, I would need around 28 conversions to break even. Anyone tried promoting CPA offers using direct mail?

#2 (permalink)

Depends on what you want to promote.

$700 sounds high.

If you want to do a promotion that needs a narrow target you might want to request the demographics first.

Good Luck!

Michael

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#3 (permalink)

Found it. 25,000 Biz Op Seekers Card Deck is $525. Not for the front or back card. But that should give you an idea of price though.

Take Care,

Michael

__________________
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<> $100 a Day <>

#4 (permalink)

Unless your offer is something that the general public can't refuse, your response rate could be 1 in 1000 or lower. If the paper has a classified ad section and what you are promoting would fit in with it, you might do better advertising for a period of time. If you decide to test it, wait until after the holidays unless you're promoting a site that sells holiday stuff.