Making a Site Focusing on an Azoogle Offer
By David Turnbull
Many people like to incoporate Azoogle offers into their current websites, and not many people look at the fact that they can make a website that is specifically targetted to a certain offer. This article overviews how you can make a "made-for-azoogle" website.
Search Engines
For these types of sites I like to focus on getting search engine traffic, you don't need much, as long as it is targetted. So forget about PPC or viral advertising (though this could help), and just try to optimize your website for search engines.
Hosting
There is no need to invest in hosting - Azoogle offers come and go, so it's best to go with a free solution so if the offer is suddenly cancelled you won't be left high and dry with an uneeded web host account.
For these types of sites I reccommend Blogspot.com - it's free, completely search engine optimized and its' extremely easy to make a nice looking site.
Choose your Offer
When selecting an offer for one of these types of sites you need to find one that is practically guaranteed to be around for a long time (long enough to get spidered by search engines at least).
Don't try to aim for one of those broad markets such as Free iPods, go for something less saturated, something like the previous Xerox HDTV Competition offer.
Making the Site
For this section I'll be using a previously quite popular offer where users could enter to win a HDTV, awarded by Xerox. It worked really well and would've been a perfect offer to use for one of these sites, but was unfortunately cancelled.
- Articles
Sites need content, it's that simple. Write as much as you can in relation to the offer, or if you are desperate use various Free Articles sites like ArticleCity.com
For a site offering the Xerox HDTV Competition, articles such as:
- Review of the HDTV on Offer
- Profile of Xerox
- Benefits of a HDTV
- Price List of the HDTV on Offer
would be quite good. You want to make your visitors extremely interested in completing the task at hand.
- Refer to the Offer
At the end of each article, and at least 2-3 times on each page, refer back to the offer at hand. Use a standard blue link (#0000ff) to make people know that it is a clickable link. You want people to see the offer.
- Just the One Ad
You dont want visitors going to unrelated offers that they may not be interested in. Just have the one offer advertised and try to target it as well as you can.
