Using Adwords with Azoogle
By David Turnbull
With Adwords you basically need to aim to get more than what you pay for each click, a simple concept but it takes quite a bit of experimentation to get right. Below is a simple step by step guide to converting Azoogle offers.
1. Know your product. Know who will be interested in your product (your demographic). If the offer you’re promoting is only available to the US, don’t bother paying for Australian traffic – perfect money wasted.
2. Don’t bid the highest. There is no point to bidding the highest for key phrases/words, spend the lowest amount possible while still maximizing the amount of clicks you receive. If you’re in this for the long run you need to conserve as much funds as you can!
3. Effective title. Use a descriptive title that will draw in users, “Some cool stuff” will get practically no clicks as from the users point of view it offers no value. Someone searching for a Free iPod will be attracted to an advertisement saying “Free iPod”. It’s that simple.
4. Effective description. Basically the same thing as an effective title, just give a detailed as possible description of your offer that will interest your intended audience. If you’re targeting teens you may want to use slang, or if you’re targeting “nerds” you make like to use 1337 speak. Refer to the table below.
5. Check Competition. I tried promoting Ringtone ($11 CPA) offers through Adwords, and it was a lot harder than promoting a High Definition Television Competition ($6.50 CPA). Why? Basically Ringtones is becoming a saturated market, whilst I hadn’t seen anyone else advertising this competition, the offer I was promoting may have paid less but I definitely made more conversions.
6. Are people searching for it? Use a tool like this one to check if people in your target country are actually searching for terms related to your offer. No point setting up a campaign, adding some funds, checking back the next day and still have 0 ad impressions, you may really want to advertise a certain offer, but if people aren’t searching for it you may just have to use another advertising method.
7. Landing pages. Typically it’s better not to use a landing page, with a landing page you may get 50-60% of people seeing your offer, if you don’t use a landing page you have 100% of people who click your ad seeing your offer. The only problem is Google doesn’t always allow direct linking to your affiliates but many people do it.
8. Don’t Stop. Don’t give up after one day of failed advertising, choosing the right keywords and markets can take a while to get the hang of – if it was simple everyone would be doing it! It’s sort of like playing the stock market, you have your ups and downs. You may see trends that indicate that on Sundays you receive no conversions but you’re getting the most clicks, probably a good idea to opt-out of Sunday advertising.
9. Timing. If the world is in an entire crisis and it’s doomsday do you think that they’d want to get some Free Hair care Samples? Hopefully you will never need to make that decision in real life, but the point I am trying to get across is timing. You need to know when it’s right to advertise an offer. If a new type of computer is coming out that is about to revolutionize the world and there is an Azoogle offer offering them for free, it may be a good idea to cash in on this. On the other hand, if a new iPod is coming out, it may not be the best idea to spend money advertising an old version of the iPod with inferior features.
10. Track It! In a later chapter I go into tracking a little more, but I thought I’d mention it here anyways. Tracking is one of the most important things you can do. Make different ad types or campaigns and use different Sub-Ids (Azoogle feature) to determine which ads and offers are performing the best. If an ad is costing a lot, but not converting you’ll easily be able to tell if you track properly, you can also tell which ads are performing the best and increase your advertising budget.
