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Frames certainly work well, but many merchants get angry when their campaign is placed within a frame.
On CPA campaigns, the merchant is paying you for the lead. The only reason an affiliate would have to keep the campaign within a frame is so he can show the surfer other ads, but that lessens the value of the lead for the merchant.
My opinion is that if the merchant is paying full value for the lead, he should get the surfer's undivided attention. It seems like a happy medium is opening the link in a new browser window.
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