Tips for hypothetically calculating earnings...?

**xportz** · 08-02-2006, 08:15 PM

Hey guys,

I'm running through a few ideas, and wondered how you guys theoretically calculate potential earnings for CPA...

Here's how I THINK I should do it...

- Say, 10000 uniques a month

- About 1% click through rate on my affiliate program

- CJ reports an EPC of $30

- 1% of 10000 is 100

- For every 100 clicks I get roughly $30, so I will make ~$30 in a month with my 10000 unique visitors...

This seems way low - am I doing something wrong in my hypothetical calculations??

Thanks in advance!

**Plugin-Developer** · 08-02-2006, 09:25 PM

Hey there!

That seems about right to me, honestly. I'm not sure if the EPC is based on impressions or click-thrus though. If it's based on click-thrus, then you're right on. I'm fairly new to the whole CPA scene though.

-Nick

**imported_mill** · 08-03-2006, 09:40 PM

Well for one you should probably trash any offer that is not generating a 1-2% Minimum conversion. So if I had 10k uniques or clicks,, It should generate 100 leads or actions.

100 actions would be at a 1% conversion rate. 200 at 2% etc etc. I am running some offers now with hydra that have a 30% Converson Rate.

Especially if your doing PPC, you should test it with say 20-50$ , set your max bid per click to be 1/100th of your payout. So if it is 100$ CPA, you should bid no more than 1.00 and if your burn through 100.00 with no conversions ( means you need 1 out of 100 to sign up to break even) Can the offer or tweak your ad and try again.

I know Azoogle is a good company, but with the recent increase in their affiliates, I have started pushing Hydra. Less competition if everyone is pushing the same azoogle offers.

If you dont have a Hydra acct, I have the link in my sig. Let me know if you have any other questions or I simply just didnt make sense. :alucard:

Mill