That's the downside isn't it? If they didn't rely on porn and sex services, essentually, even if their softened enough to be technically legal because it's just steamy dating or married couples swap partners for a week via a legitimate piece of software, then maybe they'd grow a genuinely profitable clickmarket, but what the hell is porn ever worth? It looks all valuable up close because of the lust-factor, the immediacy of the client's need for satisfaction, but in the end, it is not, I imagine, any good at generating repeat business. People don't need porn for that - that's when the dating sites cash in, the "genuine" ones, although surely these days most social networks do that for free.
I acknowledge Parker out of Thunderbirds and Glaxo Industries.